What is Service-Tech?
Congratulations – You’re a Tech Bro!
Now what
Anyone can setup a website and start selling Squishmallows. Transactional sales rock! But what if your selling services with your product? (Or not selling a boxed widget at all) — What your company does is better described as a ‘service or complex sale’. This style of sale has no typical beginning, middle and end to the sales journey. It’s relationship based.
The services sector contributed around 77% to the U.S. GDP in 2025. In Europe this number is near 80%. At the same time, technology and services to aid the ‘service’ economy verse the ‘ecommerce’ economy is near void, and there are good reasons for this. Service businesses often have a deep (often technical) background in a sector or market that is difficult to commoditize.
You are not selling SKU’s on a website, but a selling a complex relationship.
Sound like your organization? Read on (there is hope).
Service-Tech
Defined
is a neologism that describes a complex sales and service model that integrates software, hardware, and ongoing professional services into a solution that is unique for customers. This approach is characterized by contractual and recurring sales, making it distinct from transactional sales. Service-Tech encompasses a wide range of industries, including cloud/computing services (including some SaaS), complex integration companies, trades, and more. it can spread across an endless array of sectors including real-estate, healthcare, manufacturing, software development, and many more.
The key is that Service-Tech goes to market not as a single transaction, but includes a skilled service related function that is often specialized and complex in nature.
Key Components of Service-Tech Companies
Service-Tech applies to lots of sectors, including cloud services, appliance repair, and trade services, making it a versatile, wide, and dynamic field. It has three distinct components compared to traditional transactional sales:
Technical Depth
Service-Tech requires a deep understanding of both technology and the market in which their customers operate. This expertise allows for tailored solutions that address specific industry challenges often customer for a customer.
Relationship Reliant
The model emphasizes building and maintaining strong relationships with clients and prospects and often includes ongoing support and service. This leads to a cyclical engagement that brings reliable repeat and referral business and loyalty.
Reoccurring Sales
Sales in Service-Tech are typically contractual for a specific scope of work or solution. Unlike a transactional sale, Service-Tech work is sold to customers often with service contracts or through subscription models.
What does Ceasoned do for Service-Tech Businesses
We empower small and medium-sized Service-Tech businesses to bridge the operational and marketing gap to establish best practices that drive growth. Our focus is on building repeatable, and tested processes to drive brand awareness, operational simplicity, and coherent lead-generation activities that can be sustained long-haul by the organizations to grow without wasting time and money on tactics that ‘traditional’ follow (that don’t work for Service-Tech).